Real Estate Sales and Marketing

Do the old-school real estate marketing methods still work? Is a postcard campaign worth the money? How about cold calling or buying real estate leads?

Those are good questions and fortunately you've come to the right place for answers. ActiveRain's 300,00+ real estate industry professional chat about these topics and many more on a daily basis right here on the following pages.

If you're looking for more information on how to use social media and blogging to promote your business, you'll find it here. Lead generation and lead conversion ideas – you'll find those here too.

Everything a real estate professionals needs to know about marketing his or her business can be found in this section of every agent's favorite social networking site, ActiveRain.

Trending blogs on Real Estate Sales and Marketing

By Marte Cliff, your real estate writer
(Marte Cliff Copywriting)
Comments 52
Master Marketer Bob Bly sends tidbits and advice to his subscribers every day, and once a month passes along bits and pieces he's gleaned from his email, and from other publications and newsletters he reads. This month two of his pieces of advice seemed applicable to the real estate industry.So h...
By Barbara Todaro, "Franklin MA Homes"
(RE/MAX Executive Realty )
Comments 12
Most real estate “newbies” welcome all of the guidance that comes their way.  Actually, many yearn for more than they receive, and justifiably so.  Marketing is the key to success in real estate, in my opinion, but most “new agents” feel they don’t have anything to market.  So, what’s a new agent...
By Roy Kelley, Roy and Dolores Kelley Photographs
(Realty Group Referrals)
Comments 2
As a community of real estate professionals whose life blood and livelihood is the end consumer, what branding message are you conveying to your client?      A lot has been said about branding and your message. If any of you follow Alexandria Seigel, she has written several excellent posts on bra...
By PropertyMinder Inc., Modern Tools for the Modern Agent
(PropertyMinder, Inc.)
Comments 1
Your Buyers, Your Sellers, Your Leads, Your Clients:AccelerAgent has you covered on all fronts. View this email in your browser   Google seeks 3 qualities on websites.To show up high on search engines, you need to be:1) Trustful. The website has been around for quite some time and has been index...
By Randy Mitchelson, Internet Marketing Expert, Author, Activist
( and Homeland Heroes Home Loans)
Comments 5
  If you build it, they will come. Does your website need a fresh start? Do you need a website in general? Thanks to open-source platforms like WordPress, building a website can be done for little to no cost. Having an engaging, functional website is more important than ever. In a competitive and...
By Home Value Leads
Comments 11
This post was originally published on the Home Value Leads blog.Facebook is such a great way to hone in on your target audience for real estate ads, but it can be pretty confusing on how to set them up. But once you place your ads, they can definitely work for you to get more leads and even sales...
By Nestor & Katerina Gasset, Realtors, Wellington Florida Homes For Sale
(International Properties and Investments LLC)
Comments 3
Buena Vida in Wellington FL | Homes for Sale | Market Report August 2014 Buena Vida in Wellington Fl is an active and outstanding adult 55+ community. You are welcomed upon entering this wonderful neighborhood by an upscale European style gatehouse which is quite the grand entrance! You feel as t...
By Carol Castle
(Castle & Co Associates)
Comments 14
Did you miss the real estate craziness when Brooklyn turned into the "New" Manhattan?  Looking at properties giving you sticker shock on how fast the prices are going up?  If so, you needn't feel that you missed the boat.  Real estate in Manhattan is an anomoly, no matter the market in other area...
By Barbara Todaro, "Franklin MA Homes"
(RE/MAX Executive Realty )
Comments 25
Did I ever tell you how much I love what I do?  Well, let me take this moment to relay that “I absolutely love my job.”  Do you know what my job is? There are days when I actually don’t know.  My job is to find business, and my favorite method of finding business is not what you are thinking righ...
By Chris Ann Cleland, Associate Broker, Northern VA
(Long and Foster REALTORS®, Manassas, VA)
Comments 10
If you missed this blog post by copywriter Marte Cliff , you have to check it out.  It's full of great suggestions on writting your profile that you will find very useful. When you're having a new bio written, you naturally want it to be a good one.  You can help assure that happening by giving s...
By Wayne Martin, Real Estate Broker
(Wayne M Martin LLC)
Comments 9
Trivia questions for Friday October 2, 20151. In Norse mythology what is the name of the ultimate battle? Ragnarik2. What country lies directly south of Detroit? Canada3. 193 of 196 countries are members of the United Nations, which 3 are not? Kosovo, Taiwan & Vatican City 4. Which continent has ...
By Lawrence "Larry" & Sheila Agranoff. Call 631-805-4400 (c), Long Island Condo & Home Sale Specialists
(Charles Rutenberg Realty 255 Executive Dr, Plainview NY 11803)
Comments 19
WELCOME Great River Owners Co-operative     Only $100,000   Yes, that's right, ONLY $100,000 for this upper level 1 bedroom, 1 bath Co-op Conveniently located near Shopping and The Long Island Railroad!   If you're looking for a cozy Co-operative community, 100 Connetquot Avenue in East Islip sh...
By Dorie Dillard, Realtor-Canyon Creek- NW, Austin TX Homes For Sale
(Coldwell Banker United Realtors)
Comments 31
Videos of our listings are an important marketing tool to be shown on as many available social media sites as possible to reach buyers in our market place.  Our office started showing videos of new listings at our sales meetings and I love viewing available properties from agents in my office!Ano...
By Marte Cliff, your real estate writer
(Marte Cliff Copywriting)
Comments 55
Does your location matter when you send an email?Again today I had a real estate copywriting inquiry from an agent and Googled her area code to see where she was.  I like to put that in my notes so that I won't inadvertently call too late in the day if they happen to be in the Eastern time zone.I...
By Carol Castle
(Castle & Co Associates)
Comments 4
OPEN HOUSE, October 04, Sunday 5:00 PM - 6:30 PM 9915 37th Avenue, Queens, NY Get Directions Click Here Description Photos Maps & Local Schools Walk Score $ Click for current price 6 BEDROOMS 3 BATHROOMS (3 full) 3350 Square Feet The lot is currently improved with a three family home, however, u...
By Ron and Alexandra Seigel, Luxury Real Estate Marketing
Comments 18
The ancient Greek aphorism, “Know Thyself” could be restated, “Know thine own brand”.  Your brand is your DNA, the unique code or soul of your business.  You cannot remind yourself enough of this sound advice. In Hamlet, Shakespeare’s character Polonius advised his son, "To thine own self be true...
By Lise Howe, Assoc. Broker and Attorney Licensed in DC, MD, VA,
(Keller Williams Capital Properties)
Comments 8
When I want some new marketing ideas, of course I head to ActiveRain - and one of the best people to read for marketing ideas is clearly Barbara Todaro.  Since she said she is off to spend the day shopping because the Patriots are not playing on Sunday, I wanted to make sure that she was well rep...
By Barbara Todaro, "Franklin MA Homes"
(RE/MAX Executive Realty )
Comments 21
 Sharing openly and communicating specific situations with team members is another advantage of working within that small group of people.  We have a group of 4 agents, and the more we share our stories of what we’re working on at the time, the more confident and knowledgeable we are with informa...
By John Pusa, Your All Time Realtor With Exceptional Service
(Pacific Realty)
Comments 5
On September 15, 2015, California Association of Realtors reported that homes values increased 0.2% at an average price of $230,530 in August of 2015 from $230,180 in July 2015, and gained 10.5% from price of $208,550 in August of 2014. While, homes sales fell 8.2% in August of 2015, from July of...
By Patty Blackwelder, REALTOR-Buyer Specialist
(Twins Selling Real Estate)
Comments 1
 Happy Ryan Home Owners in Northern Virgina share their experience in building their Dream Home.If you read some posts on Ryan Homes on the Internet you may feel  hesitant to move forward buying a new home. You may have walked through the models and are now doing your research and have found this...