Real Estate Sales and Marketing

Do the old-school real estate marketing methods still work? Is a postcard campaign worth the money? How about cold calling or buying real estate leads?

Those are good questions and fortunately you've come to the right place for answers. ActiveRain's 300,00+ real estate industry professional chat about these topics and many more on a daily basis right here on the following pages.

If you're looking for more information on how to use social media and blogging to promote your business, you'll find it here. Lead generation and lead conversion ideas – you'll find those here too.

Everything a real estate professionals needs to know about marketing his or her business can be found in this section of every agent's favorite social networking site, ActiveRain.

Trending blogs on Real Estate Sales and Marketing

By Nadine Larder, Real Estate Marketing Expert and CEO/Founder of Pr
Comments 39
Many times, an open house is something a Realtor® dreads. Will anyone come? Will they be interested in anything more than the snacks? Will you end up with a ton of random snacks left over? Will anyone remember your specific property given the other open houses also going on?Unfortunately, most Re...
By Larry Johnston, Real Estate Broker
(Broker, Friends & Neighbors Real Estate and Elkhart County Subdivisions, LLC)
Comments 40
Do You Take the Road Less Traveled, or are you getting caught in Rush Hour Traffic? In the Real Estate Industry, there is a lot of competition among Brokerages and the Agents themselves. Using my former field of Art and Painting as an example, I was taught by a teacher that had his own style. I e...
By Anita Clark, Realtor - Homes for Sale in Warner Robins GA
(ColdwellBanker SSK Realtors ~ 478.960.8055)
Comments 19
Facebook MarketingMy inbox was full this week with questions about the best way to use Facebook to capture business. I provided input where I could and hope those who had the inquiries follow through and see results. It really is great that so many are starting to take their social media presence...
By Debbie Reynolds, Your Dedicated Clarksville TN Real Estate Agent
(Berkshire Hathaway HomeServices PenFed Realty, Your Clarksville Real Estate Professional)
Comments 64
What Is the "Just Looking" Buyer Really Saying?We in the real estate business get calls from buyers that tell us they are just looking. But wait a minute. They took the time to call and maybe even emailed some questions so what are they really saying? Are they interested in real estate or not?The...
By Winston Heverly, GRI, ABR, SFR, CDPE, CIAS, PA
(Winston Realty, Inc.)
Comments 3
Michael George, shared this wonderful classic post that can be used many times over. The array of details and data will surely benefit you and your present or future clients. It is detailed and right to the point. It should also help with any gray areas, to give you an upper hand with this compet...
By Praful Thakkar, Andover, MA: Andover Luxury Homes For Sale
(Keller Williams Realty)
Comments 32
Are you using PINTEREST for your business?If not, here is a great post that will help you start using PINTEREST in your business, thanks to Wayne and Jean Marie Zuhl for the original post. Pinterest is a fantastic marketing tool. It has more than 12 million users in the United States, 28% of whic...
By ReferralExchange (Lisa Fettner), The largest real estate referral network in the US
Comments 21
As we head towards the home stretch for 2015 and the market starts to slow down, it’s time to take advantage of the quiet and update our online profiles and bios.  Many  websites utilize your stats to assign agent ratings and rankings, so it’s more important than ever to make sure that your infor...
By Marte Cliff, your real estate writer
(Marte Cliff Copywriting)
Comments 10
One day a fellow copywriter wrote and asked me to take a look at something a prospective client had sent her. She wanted to know if I could help her figure out what he meant.She's not normally a real estate writer, but she knows I am and she was pretty sure it had to do with real estate. (Yes, it...
By Ron and Alexandra Seigel, Luxury Real Estate Marketing
Comments 93
Do not let the ants get in the way of the elephant. This means keep your eyes on the big goal (elephants-new listings and sold properties).  Don’t let minor distractions (ants) become impediments to your big goals.  Distractions come in many forms. Often agents focus on what is going wrong rather...
By John Pusa, Your All Time Realtor With Exceptional Service
(Pacific Realty)
Comments 4
On November 23, 2015, National Association of Realtors® (NAR) reported on median home value price was $219,600 in October of 2015 higher 5.8% from the price of $207,500 in October of 2014.Single family home sales were down 3.7% to annual rate of 4.75 million unit in October of 2015, from the annu...
By Chris Ann Cleland, Associate Broker, Northern VA
(Long and Foster REALTORS®, Manassas, VA)
Comments 36
Updating Photos with Fall Color to Evoke EmotionsWe all know that home buying is a very emotional decision.  And there is nothing that evokes emotions like the brilliant colors of the fall season.  When you see a tree adorned in bright orange leaves, you can almost smell the turkey and pumpkin pi...
By Lori Mode, Mode and Durham, Your Elk Grove Real Estate team
(Keller Williams Realty - Elk Grove, CA Homes for Sale)
Comments 1
Copy and paste this link to our website for complete property details and pics: Halli Way Elk Grove CA 956246 Beds | 5 Full Baths | 4878 SF | 2003Rambling family home with formal living & dining rooms, butlers pantry to gourmet kitchen with island & prep sink. Spacious fa...
By Svetlana Stolyarova, Local-n-Global Realty, Broker 216-548-4663
(Local-n-Global Realty, Cleveland and International Real Estate Solution)
Comments 1
This was the week of Thanksgiving holiday, so all public buildings were closed. There was a medium level of activity on the Lyndhurst real estate market this week. 6 single family homes and 1 condominium were listed for sale. 1 single family home was listed for rent. 3 single family home listings...
By Svetlana Stolyarova, Local-n-Global Realty, Broker 216-548-4663
(Local-n-Global Realty, Cleveland and International Real Estate Solution)
Comments 0
Chagrin Falls Village Council had the second meeting for the month on Monday 11/23/15. The Village of Chagrin Falls Parks Commision had a meeting on Tuesday 11/24/15. There was a low level of activity on the Chagrin Falls area real estate market this week. 1 single family home was listed for sale...
By John Pusa, Your All Time Realtor With Exceptional Service
(Pacific Realty)
Comments 4
On November 22, 2015, California Association of Realtors (C.A.R) reported that pending home sales Index (PHSI) gained 2.5% to 113.4 in October of 2015 from 110.7 in September of 2015, and rose 13.9% from Index of 99.5 in October of 2014 on an annual basis based on signed contracts.Non distressed ...
By Mike Young, FHA 203k Consultant 707-812-7668
(, covering California & most other states)
Comments 2
Can I build a garage with the 203k program?Maybe - Yes, you can if there is no other garage on the site. If you do have a garage on site, then the new garage may be considered a luxury item and thus not be allowed. If you have a home that just needs a garage to be complete, build one with the FHA...
By Barbara Todaro, "Franklin MA Homes"
(RE/MAX Executive Realty )
Comments 5
 Builders and developers are continually searching for land.  The Buliung Todaro Team of RE/MAX Executive Realty focus daily on securing a variety of parcels of land.  We have more land than we have builders.New construction is in demand, and The Buliung Todaro Team members are well versed in the...
By Endre Barath, Jr., Realtor - Los Angeles Home Sales 310.486.1002
(Berkshire Hathaway HomeServices)
Comments 21
Advertisement we notice driving on Lincoln Blvd in Venice, CA. Well as I was driving along I notice this great Sidewalk Advertisement and needed to share with my friends who are patrons of the Arts.... Needless to say this inspired to post one of our Artwork... well I will post that later. In the...
By Barbara Todaro, "Franklin MA Homes"
(RE/MAX Executive Realty )
Comments 4
The Buliung Todaro Team has land! Are you looking for a certain size parcel? Are you thinking of a certain concept of home to build? Are you interested in going through approvals on undeveloped land? Are you a developer and thinking about just developing the infrastructure and selling lots? Maybe...
By Melissa Zavala, Broker, Escondido Real Estate, San Diego County
(Broadpoint Properties)
Comments 15
It’s that time of year when many of us want to get geared up to start 2016 off with a bang. I’m excited about 2016. I’ve got some personal goals, some projects I want to finish, and I’d really like to be able to do at least two pull-ups and peacock pose by the end of 2016. But, I’d also like to p...